PR Parade on 5th Ave. | NYC
Sun Jun 14, 2026 
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Organizer Info
RIX Magazine 
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RIX Magazine returns to NYC for the 69th Annual Puerto Rican Day Parade on June 14, 2026 featuring custom vehicles, live media coverage, sponsors, music, and one of the nation’s largest cultural celebrations on Fifth Avenue.
Event Details
RIX Magazine is proud to return to New York City for the 69th Annual National Puerto Rican Day Parade on June 14th, 2026. As a Puerto Rican-owned brand, this event holds special meaning for our founder and CEO and continues to be one of the most important events of the year for our team and community.
This year’s official parade theme, “Somos Más Que 100x35,” celebrates Puerto Rican culture, resilience, and global impact. The National Puerto Rican Day Parade is recognized as the largest cultural celebration in the United States, attracting over 1 million attendees annually along Fifth Avenue from 45th Street to 86th Street.
With New Jersey hosting the FIFA World Cup 2026, New York City is expected to experience an even larger international audience and increased tourism throughout parade weekend.
IG FLYER copy.png
The event will also be broadcast on WABC-TV and streamed online through ABC Channel 7, bringing major media exposure to participating brands, sponsors, and featured vehicles.
We proudly thank our longtime sponsors Ghost Performance, VIP Pro Audio, NYADI, Superfly, Winning Window Tints, Rough Riders, INT2K Automotive Towing Service, and Wise Mobile Works for their continued support throughout the years.
Event Schedule
Date: Sunday, June 14th, 2026
Parade starts at: 11:00 AM
Location: 44th street on Fifth Avenue in Manhattan, NYC.
RIX Magazine will join thousands of marchers, performers, media teams, sponsors, and cultural organizations during this historic celebration.
Throughout the day, attendees can expect live entertainment, music, celebrity appearances, merchandise giveaways, sponsor activations, and nIllegalChars energy throughout the parade route.
NEW UPDATE:
For the first time ever, RIX Magazine will officially OPEN REGISTRATION through our website for select custom vehicles interested in joining our parade lineup!!
This year’s official parade theme, “Somos Más Que 100x35,” celebrates Puerto Rican culture, resilience, and global impact. The National Puerto Rican Day Parade is recognized as the largest cultural celebration in the United States, attracting over 1 million attendees annually along Fifth Avenue from 45th Street to 86th Street.
With New Jersey hosting the FIFA World Cup 2026, New York City is expected to experience an even larger international audience and increased tourism throughout parade weekend.
IG FLYER copy.png
The event will also be broadcast on WABC-TV and streamed online through ABC Channel 7, bringing major media exposure to participating brands, sponsors, and featured vehicles.
We proudly thank our longtime sponsors Ghost Performance, VIP Pro Audio, NYADI, Superfly, Winning Window Tints, Rough Riders, INT2K Automotive Towing Service, and Wise Mobile Works for their continued support throughout the years.
Event Schedule
Date: Sunday, June 14th, 2026
Parade starts at: 11:00 AM
Location: 44th street on Fifth Avenue in Manhattan, NYC.
RIX Magazine will join thousands of marchers, performers, media teams, sponsors, and cultural organizations during this historic celebration.
Throughout the day, attendees can expect live entertainment, music, celebrity appearances, merchandise giveaways, sponsor activations, and nIllegalChars energy throughout the parade route.
NEW UPDATE:
For the first time ever, RIX Magazine will officially OPEN REGISTRATION through our website for select custom vehicles interested in joining our parade lineup!!
